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Great graphic design looks effortless Cheap Antonio Callaway Jersey , but it requires lots of attention to details. Think back to an eye-catching advertisement, publication, or flyer you saw recently. Do you remember why you liked it? Perhaps it was something specific like the use of a cool graphic or font. Or, more likely, the layout and the words worked together to create an eye-appealing, memorable message that you're still thinking about today.


A lot of thought, money Cheap Chad Thomas Jersey , and skill probably went into that design. But you don't have to be a design guru to achieve expert results! Follow these five tips to create effective, professional-looking marketing materials for your small business.


Select appropriate font treatment: More is NOT better when it comes to fonts. Pick no more than two typefaces per document - one for headlines and one for body copy. Stick to a simple, clean font for easy body copy readability. Headline fonts can be a little more creative. For emphasis on certain words or phrases, use italics, boldface, or underlining sparingly. Also try to make the typeface match the personality of the service or product you're representing.


Use white space wisely: Just because the space is there doesn't mean you have to fill it! Good designs contain well-planned white space. ("White space" is simply the areas in a layout that are left bare - without text or graphics.) It gives the eye a break and helps to highlight the important points. Make sure to have enough space around the edges and in-between columns and articles. And remember that there is a fine line between not enough and too much white space. Consult well-designed magazines and ads or computer templates for layout inspiration and ideas.


Find effective graphics and photos: It's always better to use too few than too many graphics. One great graphic is so much better than four weak ones. Sometimes they are not even necessary. When you do use graphics and photos, make sure they help illustrate your point Cheap Austin Corbett Jersey , rather than just inserting them to take up space. Likewise, be sure their sizes are appropriate to the space. Stick with high-quality graphics - in this age of affordable, quality clipart, there is no excuse to use any image that isn't perfectly clear and neat. Never use a "gif" file in a print document; those are created for web use only. Make sure the graphic element illustrates your main point - it's the first thing the reader sees, so it's important it portrays your message accurately. Lastly, don't mix differently styles of illustration or photography - keep a consistent look to create harmony.


Keep copy short and neat: Readers are more likely to read short sentences, paragraphs Cheap Zane Gonzalez Jersey , and articles written as if you're having a friendly conversation. Break up large blocks of text with bullet points and subheads. Instead of using fancy multi-syllable complex vocabulary, use everyday words that your audience will understand. A good rule of thumb is to write at a sixth-grade reading level. Finally, always have someone else - whether a professional copy editor or a skilled friend - proofread your work. It's impossible to catch all your own typos.


Watch the flow: People generally read a page from top to bottom and from left to right. Draw people into the top left corner of your ad or newsletter with a headline or strong graphic. Then, pull their eyes down and through the text in the mid-section of the page, and finish up in the lower right corner. Picture a "Z" shape. Finally, be sure to include a "call to action" at the bottom to get the results you desire. For example, give readers your contact information and special offer Cheap Howard Wilson Jersey , and tell them to "Call today!"




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"Bear with each other and forgive whatever grievances you may have against one another. Forgive as the Lord forgave you" (Colossians 3:13).


In his remarkable book, The Sermon on the Mount, Dr. Emmet Fox deals with our forgiving those who hurt us. In the chapter, Resist Not Evil, he states, " someone injures you, instead of seeking to get your own back or to repay him in his own coin Cheap Emmanuel Ogbah Jersey , you are to do the very opposite--you are to forgive him, and set him free. No matter what the provocation may be, and no matter how many times it is repeated, you are to do this. You are to loose him and let him go, for thus only can you be freed yourself--thus only can you possess your own soul. To return evil for evil, to answer violence with violence and hate with hate, is to start a vicious circle to which there is no ending but the wearing out of your own life and your brother's Cheap Larry Ogunjobi Jersey , too. Antagonize any situation, and you give it power against yourself; offer mental non-resistance, and it crumbles away in front of you."


Dr. Fox points out that "the mere rehearsing in thought of any difficulty endows it with new life. Going over old grievances mentally; thinking how badly someone acted at some time, for instance, and recalling the details, has the effect of revivifying that which was quietly expiring of neglect."


By mentally resisting what we feel is a bad circumstance, we give it power and life and Cheap David Njoku Jersey , in the process, deplete our own spiritual energies and, perhaps, even our physical stamina. Resentment fosters self-pity which fosters inability to act and react in a Christ-like way. In our anger and frustration, we also are tempted to give others "a piece of our mind" and, in the process, lose our own peace of mind.


Years ago a friend gave me some wonderful advice. She suggested that I visualize Jesus standing between the person and myself Cheap Jabrill Peppers Jersey , and imagine Him absorbing and redeeming the feelings of anger I had toward that person. It works! Another help, I would picture myself washing the feet of that person, as Christ washed the feet of Judas, His betrayer.


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